We are thrilled to announce that the Beer Academy has appointed Brewtique as its Asia Pacific agent for the promotion and delivery of the renowned range of courses that it has been offering in the UK since 2003.
The Beer Academy is an educational body dedicated to helping people understand, appreciate and enjoy beer sensibly
Founded in the UK in 2003 by a small group of beer enthusiasts, it quickly attracted support from brewers (large and small), beer retailers, trade associations and consumer groups who funded the start-up costs and enabled the Academy to put together a series of courses and training materials delivered by a small group of experienced and knowledgeable tutors with a real passion for beer!
In 2007 the Beer Academy became an arm of the Institute of Brewing and Distilling (IBD), an educational charity delivering education and training to professional brewers and distillers worldwide. This arrangement has enabled the Academy to extend its reach and utilise the internationally recognised training and qualifications organisation of the IBD which, in turn, is benefiting from the opportunity to interface with beer retailers and the hospitality sector as well as beer consumers and the public.
To date approximately 4,000 'students' have attended Beer Academy courses together with a further 10,000 who have enjoyed Academy talks and beer tastings at venues like the BBC Good Food Show as well as in pubs and bars up and down the country.
Some formats, such as the one day Foundation Course, were originally developed for those who work in breweries and pubs. This has proved incredibly successful within the beer industry and some companies have adapted the course to provide induction training for new starters. However this course is also a great introduction to the world of beer for beer novices and enthusiasts alike. The course includes taste training (13 beers tasted); beer and food matching; beer presentation; beer styles and beer and health. Course tutors are beer specialists with a passion for beer! The course is supported by a comprehensive set of notes and an optional multiple choice examination to test the level of knowledge acquired.
Other courses, such as the half day 'Making Beer & Food Dance' are designed for people with an interest in learning about how to match beer with food and particularly for those who work with food in pubs, hotels or restaurants. As Garrett Oliver says in 'The Brewmaster's Table', "What real beer can do... it can make every single decent meal an interesting and memorable flavour experience. Learn a little about the amazing variety and complexity of flavour that traditional beer brings to the table and in return I promise you a better life."
The two-day Advanced course takes students into detailed study of beer styles - what makes them different, how they develop, how to taste them and beer and food matching. Typically, over 30 beers would be tasted over the two days of the course.
Fancy learning something about beer but cannot spare the time to take an extended Beer Academy course? We have just the thing with our regular 90-minute evening tutored tasting sessions. Learn the basics of beer tasting by sampling a diverse selection of beer at these fun and sociable events. Each session has a different theme, for instance the United Nations of Beer; Australian Beers; Beer and Cheese; Beer and Chocolate; Beer & Food Matching.
Bespoke or tailored events are available and we can create an event for all corporate or social functions. Sessions can be run in pubs, homes, restaurants, offices or public buildings - anywhere within reach of one of the Beer Academy's team.